Jennifer Lopez New DSW Campaign Has Bubblegum-Pink Hair. Whether it’s with an intricate updo, a long ponytail, or even just a baseball cap, Jennifer Lopez can pull off every hairstyle known to man — but a full head of pink hair? Now that’s a first. The singer and founder of JLo Beauty debuted what is arguably her boldest hair color yet in a campaign for shoe retailer DSW.
DSW shared an image, which you can view here, snapped by photographer Greg Swales of Jenny From the Block with a bubblegum-pink mane on its Instagram in a post from Saturday, October 9.
We’re guessing that the pink hair is a wig because we haven’t seen other photos of J.Lo walking around with pink hair recently. The wig looks as if it also came with some soft waves.
DSW and J.Lo have not disclosed any of the details about the look, but Chris Appleton, Lopez’s go-to hairstylist, posted a photo of her wearing ponytails in a similar setting on Tuesday, September 28.
Nail artist Tom Bachik also tagged Appleton in an Instagram post on Monday, October 11, about this shoot, so it’s safe to say that Appleton was behind her new pink hue.
Even though Lopez’s pink hair was (sadly) short-lived, we wouldn’t mind if she eventually decides to go pink full-time. To achieve this look on your own, check out our recent roundup of the best at-home temporary hair dyes, which feature plenty of pink hair dye options. If you’d rather see a pro, always make sure to schedule a consultation before committing to this color change.